We don’t sell in-house products and we don’t collect commissions from sales.
We are compensated solely by our clients for the advisory services we provide.
We have no reason to push a specific product or service in your direction.
We provide clients with an objective, pure, open-architecture advisory environment.
Many financial advisors are paid in some way by commissions and typically work for large financial services firms known as Broker-Dealers. Broker-Dealer representatives are not held to the same fiduciary standards to act in their client’s best interest as are registered investment advisers such as Northern Lights.
At Northern Lights, we believe our fee-based approach, experienced personnel and the range of services provided sets us apart from most firms.
As a fiduciary, registered investment advisers such as Northern Lights are legally required to act in a client's best interest, which includes full disclosure of compensation and any potential conflicts of interest. Many of the prospective clients Northern Lights meets with are unaware that representatives of banks and broker-dealers may not be held to the same fiduciary standard. Northern Lights' fee-only structure is designed to ensure that assets are managed in the best interest of each client without the influence of commissions or other financial incentives.
To us, being a fiduciary means we can sit on the same side of the table as our clients and tell them we work for them—and only them.